Last updated: 3 July 2026 (draft — pending legal review)
BeeCrumbs Ltd ("BeeCrumbs", "we", "us", "our") is a company registered in England & Wales. We are the data controller for the personal data described in this policy, meaning we decide how and why your personal data is processed. You can contact us at info@beecrumbs.com.
This policy is written to comply with the UK GDPR, the Data Protection Act 2018, the Data (Use and Access) Act 2025, and the Privacy and Electronic Communications Regulations (PECR).
This policy covers personal data we collect through:
| Category | Examples | Source |
|---|---|---|
| Account data | Email address, university/segment you select, account settings, authentication data | Directly from you |
| Voice diary content | Your recorded audio entries, their transcriptions, and the themes, tone and patterns BeeCrumbs derives from them to power reflection and matching | Directly from you |
| In-app activity | Streaks, prompts responded to, connections made through matching, messages exchanged with matched peers, reports/blocks you submit | Directly from you / generated by your use of the app |
| Device & technical data | Device type, operating system, app version, crash logs, general usage analytics (e.g. which features are used) | Automatically, from your device |
| Waitlist & marketing data | Email address, whether you're heading to Bristol or elsewhere, engagement with our update emails | Directly from you, via the website waitlist form |
| Support & correspondence | Anything you send us by email, including pilot enquiries from universities | Directly from you |
We do not knowingly collect payment card data ourselves — if and when premium subscriptions launch, payment will be handled by a third-party payment processor who will have their own privacy notice.
Because BeeCrumbs is a personal voice diary, what you choose to record may sometimes touch on special category data under Article 9 UK GDPR — for example, references to your mental or physical health, sexuality, religious or philosophical beliefs, or similar. We don't ask you to disclose this information, but we can't control what you choose to say in a free-form voice entry.
Where our processing of your entries involves special category data, our lawful basis is your explicit consent, which we obtain when you first record an entry and are shown how BeeCrumbs analyses your voice diary. You can withdraw this consent at any time by deleting your account and data, which stops all further processing.
BeeCrumbs is a preventative wellbeing and peer-knowledge tool, not a medical or mental health service, and your entries are not reviewed by a clinician. If you are in crisis, please contact your university counselling service or a national helpline.
| Purpose | Lawful basis (Article 6) |
|---|---|
| Creating and running your account, core diary and matching features | Performance of a contract with you |
| Processing voice entries that may contain special category data | Explicit consent (Article 9(2)(a)), in addition to contract |
| Waitlist and marketing emails | Consent (you opt in by submitting the form; you can withdraw at any time) |
| Safety, fraud prevention and enforcing our Terms | Legitimate interests (protecting our users and service), balanced against your rights |
| Legal compliance | Legal obligation |
We do not sell your personal data, and we are not funded by advertising. We share data only with the following categories of recipient, each acting as our data processor under a written data processing agreement (or, for the AI provider, as appropriate given the nature of the service):
We never share your individual voice entries, transcripts or derived themes with other users, universities, employers or third parties for marketing purposes. Matching is based on anonymised, thematic similarity — a match only sees what you actively choose to share in conversation with them.
Some of our processors (in particular, AI providers) may be based outside the UK, including in the United States. Where we transfer personal data outside the UK, we put in place appropriate safeguards required by UK GDPR, such as the UK International Data Transfer Agreement (IDTA), the UK Extension to the EU-US Data Privacy Framework, or the UK's approved Standard Contractual Clauses, depending on the destination and provider. This section should be finalised with the specific safeguard relied upon once our hosting and AI vendors are confirmed.
No system is 100% secure, but we take this seriously precisely because of how personal your entries are.
Under UK GDPR, you have the right to:
To exercise any of these rights, email info@beecrumbs.com. We'll respond within one month, as required by law.
BeeCrumbs is intended for people aged 18 and over. We don't knowingly collect data from anyone under 18. If we become aware that we've collected data from someone under 18, we'll delete it and close the account promptly.
beecrumbs.com currently uses only strictly necessary cookies/technologies needed to operate the waitlist sign-up form (including basic spam/bot protection) — we don't run analytics or advertising cookies on the website today. If that changes, we'll update this section and, where the law requires it, ask for your consent first.
We may update this policy as BeeCrumbs develops — for example, once we finalise our hosting and AI providers, or launch premium subscriptions. We'll update the date below and, for material changes, let you know via the app or email.
We'd like the chance to put things right, so please contact us first at info@beecrumbs.com. You also have the right to complain to the UK's data protection regulator:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 · ico.org.uk
BeeCrumbs Ltd, registered in England & Wales. Email: info@beecrumbs.com.